Trends come and go. A durable brand voice is less about vocabulary and more about constraints: what you always do, what you never do, and how you treat your audience when things go wrong.
Write those three bullets down and reuse them in briefs.
Trends come and go. A durable brand voice is less about vocabulary and more about constraints: what you always do, what you never do, and how you treat your audience when things go wrong.
Write those three bullets down and reuse them in briefs.
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